Our MISSION

Become the launch pad of next Japan Brands through CO-CREATION with communities and manufacturing partners.

Our VALUE

We are very committed to deliver Japanese brands with 3 values globally.

EMPATHY

We will develop and grow the Japanese brands and let people have EMPATHY to each brand story behind.

CO-CREATE

We will reflect feedback of communities and CO-CREATE the brands with communities and partners.

EXCITE

We will drive the EXCITEMENT through WOW brand experience.

OUR BRANDS

HOLISTIC LIQUOR

CRAFTX

CRAFTX was born in 2019 as the next CRAFT BEER brand. The brand’s history started with our flagship “CRYSTAL IPA” launch, which taste and flavor has been updated several times based on the user community's feedback. We are now expanding the portfolio beyond craft beer, including Lemon Sours.

MEN’S SKINCARE

SKIN X

SKIN X is a men’s skincare brand born in 2020. SKIN X stands for “skin for the next stage”. It is designed to offer Real skin care designed just for Men, with a simple, refreshing, yet authentic experience for MEN’s SKIN and Grooming.

WOMEN’S SKINCARE

BITOKA

BITOKA is named after the traditional translucent flower in Japan. It is designed to empower women to be true to themselves through beautiful & translucent skin. BITOKA is powered by the latest technology and authentic ingredients derived from Japan.

OUR PARTNERS

We co-create the brands together with our partners in Japan.

OUR COMPANY VALUE

At MOON-X, we are very focused on speed, constantly iterating and working together to deliver our brands to the people who live in the digital era. Our portfolio enables us to learn and reapply, to make our brands and products better. We are also very committed to growing the people regardless of gender or generation, through a challenging yet fulfilling work experience to build brands.

LEADERSHIP TEAM

  • SHIN HASEGAWA

    Co-founder/CEO

    Shin Hasegawa, born in 1977, is Co-founder/CEO of MOON-X. Shin is former Managing Director of Facebook Japan for 4 years after his successful career at P&G, Rakuten and Tokio Marine Insurance.

  • MASASHI ENYA

    Co-founder/CTO

    Masashi Enya, born in 1980, is Co-founder/CTO of MOON-X. Masa is former CTO at Japanese start up for 4 years after he led the engineering team at Rakuten Singapore.

Inquiry: info@moon-x.com